TAFER Rewards

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TAFER Rewards is an exclusive loyalty program offered by Tafer Hotels & Resorts. It is applicable for all of the luxury resorts within Tafer’s current and future collection in Puerto Vallarta, Cancun and Los Cabos.

As our most valued guests, you will enjoy a number of benefits including special deals with the lowest prices, advance notice about promotions, amongst other advantages.

TAFER Rewards

TAFER Rewards Exclusive Benefits

Your loyalty is rewarded

As a TAFER Rewards member, your loyalty gives you access to amazing rewards and benefits that you can enjoy at any of the resorts in the Tafer Hotels & Resorts collection.

Preferential Access

Preferential Access

You will receive advance notice about our promotions, so you can be the first to enjoy exclusive discounts and limited-time offers.

Instant Discount

Instant Discount

With a prepaid Vacation Certificate, you can secure your dream escape and decide your dates when you are ready. Available for a minimum stay of 3 nights.

TAFER Rewards Tiers

More reservations, more benefits.

In exchange for your loyalty, the more you stay, the more rewards you’ll earn with a TIER system giving you perks and benefits according to the number of nights you stay.

Gold Tier


0 to 15 nights

As a Gold Member, you will receive the following benefits:

  • Exclusive rates: Enjoy an additional 5% off on exclusive member rates.
  • Early access to special sales: Get a head start on fantastic deals with priority access to special sales.
Platinum Tier


16 to 30 nights

As a Platinum Member, the benefits that you get include:

  • Exclusive rates: Enjoy an additional 7% off on exclusive member rates
  • Early access to special sales
  • Welcome Amenity: Chocolate-covered strawberries upon arrival, once per stay (2)
  • Complimentary Bottle of Wine (2)
  • Spa Credit  ($40 USD) (3)
  • Flexible Check-In/Check-Out (4)
  • Room Upgrade on arrival (4)
Platinum Tier


31 nights or more

As a valued Diamond Member, you can unlock even more special perks, including:

  •  Exclusive rates: Relish an additional 10% off on exclusive member rates
  •  Early access to special sales
  •  Welcome Amenity: Chocolate-covered strawberries upon arrival, once per stay (2)
  •  Premium WI-FI: Stay connected with high-speed internet throughout your stay
  •  Complimentary Bottle of Wine (2)
  •  Spa Credit  ($50 USD) (3)
  •  Flexible Check-In/Check-Out (4)
  •  Room Upgrade on arrival (4)

Once you join TAFER Rewards, you will earn rewards simply for enjoying a spectacular vacation escape in Mexico’s best beach destinations and your status as a loyal member will improve every one of your upcoming stays.

Why you should book directly with us

Guest User TAFER Rewards
Lowest public prices guaranteed
Travel specialists provide personalized assistance
No hidden commissions
Use a safe and secure platform
Exclusive luxury standards assured
A choice of locations (Puerto Vallarta, Cancun, Cabo)
Receive our newsletter
First in line for exclusive promotions on luxury vacations
Extra instant discount (1)
Complimentary Bottle of Wine (2)
Welcome Amenity (2)
Room Upgrade (3)
Flexible Check-In/Check-Out (4)
Premium Wi-Fi
Why book directly with us


Luxury Collection

With your TAFER Rewards membership, you will get rewarded for staying at any of the luxury properties in the TAFER Hotels & Resorts’ collection in Puerto Vallarta, Cancun, and Los Cabos.

Frequently Asked Questions

  • Why do I have to log in again with my previous mail account?

    We’re currently migrating all our current TAFER Rewards members into a new web platform to further improve your overall online experience. By logging in with your original mail account, we’ll be able to link all of your historic data from the previous page into our new platform, keeping your membership program status and benefits intact in the process.

  • Do I have to create an another TAFER Rewards account to access?

    Yes, it is necessary to re-register and create a new password. Even though you need to set up a new account, rest assured that you will not lose the nights accumulated from your previous account; everything will be linked to your new account. We continue to work on it to ensure a seamless transition.

    No. If you already have an account, just login with your already existing mail account and password, and you will login automatically just like on the previous page.

Terms and Conditions

  1. Not valid for promotions from vacation clubs where you are required to qualify and attend a sales presentation or rates that depend on membership (paid or otherwise), examples of which include, but are not limited to Grupon, RueLala, Hoteltravel.com, etc. Not valid for groups or weddings.
  2. The welcome amenity, bottle of wine, and room upgrade are offered once per stay and upon arrival. 
  3. Spa credit applies only to treatments of 50 minutes or longer and excludes purchases of spa retail products. It cannot be combined with other credits, tips, tax payments, or promotional offers. Not valid for Sierra Lago Resort.
  4. Room upgrades and early check-in/late check-out are subject to availability.