"To create iconic vacation experiences and hotels that will stay with our customers for life."
Our History, Our Family
39+ years of experience in the tourism sector.
True to our mission of fusing creativity with excellence, quality, and tenacious execution.
"With the firm intention of seeking product recognition for future development, TAFER maintains a global vision of expansion to share with related independent developers and hotels."
TAFER Hotels & Resorts
Holistically consolidates a successful and profitable business model through:
Highly efficient operation of luxury hotels/resorts
Innovative management of Vacation and/or Residence Club
Iconic design of new concepts
Comprehensive destination agency services
+ 308 New 1,606 Keys
+ 587 New 1,873 Keys
CANCUN & RIVIERA MAYA
+ 908 New 1,485 Keys
World-Class Resorts & Hotels
Located within the grounds of five star hotels and exclusive nature preserves, your encounter with excellence, quality and unique experiences in Mexico is guaranteed.
Villa del Palmar Cancun Beach Resort & Spa
Situated in the beautiful Playa Mujeres beach area of Cancun, this heavenly all inclusive vacations resort appeals to all ages – a perfect setting for families, friends and lovebirds.
Garza Blanca Cancun
Garza Blanca Resort & Spa Cancun is the newest resort to join the Garza Blanca collection. Our newest resort comes in response to requests from our valued members to not only increase the inventory in Cancun, but also to offer the Garza...
The first and only AAA Five Diamond rated resort in Puerto Vallarta and the state of Jalisco, Hotel Mousai sets the pace for a new generation of designer hotels for guests aged over 18.
Garza Blanca Preserve Resort & Spa
Five-Star luxury cradled by the lush emerald jungle of the Sierra Madre Mountains, soothed by the vibrant blue waters of the Pacific Ocean, awaits at award-winning Garza Blanca Preserve Resort & Spa.
Garza Blanca Resort & Spa Los Cabos
Distinctly modern yet exquisitely timeless, Garza Blanca Resort & Spa Los Cabos emanates contemporary flare within a relaxed yet sleek atmosphere.
Our Insignia Gesture
We touch our hearts to
remind ourselves that it’s
an honor to serve you.
We touch our hearts to
remind you that it’s an
honor to serve you.
Business Model for Success
Aligned with AAA’s high standards of exceptional service to achieve an environment where guests and members perceive the operation as a luxury experience.
We create customers for life. Our vacation clubs ensure a recurring revenue model, which contribute to ever-increasing financial results. Over 80,000 members.
Management focused on financial sustainability, through management and use of opportunities, in addition to having an alternate model for crisis management.
Sales and Marketing
With over 250,000 satisfied and loyal customers per year, our hotels stand out for an optimal mix of channels with a top-priority focus on the direct channel.
We currently operate 3,161 keys and a growth at 3 years of 4,124 proprietary keys. In 5 years, we are projecting to have 4,964 proprietary keys and 3,000 additional keys from new affiliations.
Vacation Club Loyalty Recognition
Through different memberships, our 80,000 repeat members represent over 600,000 room nights per year.
- VPA / UVCI
- Regular TRC
- 4 Star Elite
- 5 Star Elite
- Elite Residence Club
- Villa del Palmar Cabo San Lucas
- Villa del Palmar Puerto Vallarta
- Villa del Palmar Flamingos Riviera Nayarit
- Villa del Arco Cabo San Lucas
- Villa la Estancia Riviera Nayarit
- Garza Blanca Preserve & Resort
- Garza Blanca Resort Los Cabos
- Hotel Mousai Puerto Vallarta
- Villa del Palmar Cancun
- Sierra Lago Resort